Most people assume the most efficient way to network is by
positioning yourself to meet the right people. But if you think
meeting people is the only way to network, you will miss out
the huge free networking resource that is yourself. In The
Little Black Book of Connections, Jeffrey Gitomer wrote that
making a name for yourself can happen two ways.
The conventional way – of course – is to attend parties, pass
out business cards, speak at conventions, and follow up with
phone calls. The unconventional way is having your name
speak for itself. When people discuss who they think someone
should call if they need an expert, you want your name
to be at the top of that list.
Imagine being able to generate plenty of positive publicity
without being physically present. A great way to start would
be to join a trade organisation in your field. The mistake most
people make in joining trade organisations is to send their
dues in but never attend any events. These people often end
up wondering why they even bothered in the first place.
If you become active, however, and volunteer for the head of
an important event, your name will suddenly be at the top of
the list of “who’s in charge”; generating a large number of
contacts and instant credibility. Get your name out there and
become someone people want to meet.
Biz Daily
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